Meat and Poultry Business
Chicken of the Sea tries Oysters
Confuses air-headed singers worldwide
Expanding its briny lineup of tuna and salmon pouches, C of S single serves Shrimp, Crab, Clams, and Imitation Crab in 3.53-oz. servings. Smoked Oysters, which is a learned taste for most people, come in a smaller 3-oz. serving.
C of S culinary expert Lena Cutler said . “By adding pouched shellfish to salads, pastas and other dishes, people can add pizzazz to some of their favorite recipes. The shelf stable pouches can also be stored in a pantry.”
Shelf stable packaging gives them access to another precious foot of shelf space in the supermarket, of course, and a few more inches of cupboard space at home, hopefully.
My guess – the shrimp and crab will be a hit, the clams and oysters will be a regional thing.
Suggested retail price is $1.49 to $2.99.
Jennie-O introduces Ground Turkey
Steals a page from Ground Beef
The R&D people at JENNIE-O’s TURKEY STORE® prove they can learn a thing or two from NCBA’s marketing research. The new Italian seasoned ground turkey mimics the pre-cooked, seasoned ground beef products that were introduced a few years ago.
The mildly successful ground beef product was marketed in a shelf stable pouch. The surprise is how long it took the turkey business to jump on the bandwagon. Bet on a few variations – maybe a Southwestern version and the old standby, lemon-pepper – coming out soon. And every other producer taking a long, hard look at the opportunity.
Flavored jerky hits the (crowded) spot
World Kitchens jazzed up its traditional beef jerky with Teriyaki, Peppered and Hot & Spicy flavor varieties. The jerky is packaged in 1-lb. resealable bags. A little late on this bandwagon – you can already find these flavored meat snacks crowding the checkouts at every C-store in North America. They’re a big hit with the beer and cigarettes crowd.
The niche? World Kitchens is edging into the jerky market with a product at half the price per pound of their competitors. A 1-oz. serving size of World Kitchens Beef Jerky contains only 80 calories (10 calories from fat), and portion control is more convenient for consumers because of the resealable bag.
My bet is that the average jerky buyer could care less about calories from fat and all the product will be washed down by a couple of cold ones before he and his buddy get out of their trusty old Silverado.
Suggested retail price is $9 to $11 a pound.
The Tetra Pak Recart package for Stagg chili won a few packaging industry awards
Will consumers buy it?
Thinking out of the box is what led Hormel to put their chili in a box. With dozens of different canned chilis in dozens of different styles, putting up a box (actually a retortable multi-layer carton) ought to attract a little off-the-shelf activity.
The primary advantage: It brings efficiency to the distribution chain, saving Hormel a bundle in the cost of getting the product from the plant to the supermarket shelf.
The real question: Will consumers see any personal advantage? The first question any marketer has to answer is asked by the consumer and it’s, “What’s in it for me?”
Will “give me a ‘box’ of red and a beer” make its way into the American lexicon?
Hardee's® Frisco Thickburger™ returns to the burger wars
Belly-busting burger makes its comeback, filling Hardee’s
“expanding” marketing niche
Hardee's(R) has brought back the grand daddy of their Monster Thickburger™ two years after the original "Frisco Burger" was retired.
"The original Frisco Burger was one of Hardee's most popular menu items in its day," said Brad Haley, Executive V.P. of Marketing. "It had … buttered and grilled sourdough bread, bacon, Swiss cheese, tomato and onion-flavored mayonnaise. But, now we're making it with a 1/3-pound, charbroiled Angus beef patty."
Bringing the number of Thickburgers in the lineup to ten, the Frisco Thickburger is the third "classic" Hardee's burger to return to the menu. Previously, the chain reintroduced the Mushroom and Swiss Thickburger™ and the aptly named Monster Thickburger that horrified health fanatics and delighted Jay Leno’s scriptwriters.
The Frisco Thickburger sells for a suggested price of $3.59 by itself, or $5.29 for a combo meal including fries and a drink.
Hardee’s continues an interesting marketing ploy. With McDonald’s, Burger King and Wendy’s buckling under pressure from a cabal of dieticians vainly trying to “thin out” America’s expanding bellies, they’ve left the fruit and salad off the table and introduced products that appeal to the really profitable core audience of most QSR’s – young men who want lots of food cheap.
Confuses air-headed singers worldwide
Expanding its briny lineup of tuna and salmon pouches, C of S single serves Shrimp, Crab, Clams, and Imitation Crab in 3.53-oz. servings. Smoked Oysters, which is a learned taste for most people, come in a smaller 3-oz. serving.
C of S culinary expert Lena Cutler said . “By adding pouched shellfish to salads, pastas and other dishes, people can add pizzazz to some of their favorite recipes. The shelf stable pouches can also be stored in a pantry.”
Shelf stable packaging gives them access to another precious foot of shelf space in the supermarket, of course, and a few more inches of cupboard space at home, hopefully.
My guess – the shrimp and crab will be a hit, the clams and oysters will be a regional thing.
Suggested retail price is $1.49 to $2.99.
Jennie-O introduces Ground Turkey
Steals a page from Ground Beef
The R&D people at JENNIE-O’s TURKEY STORE® prove they can learn a thing or two from NCBA’s marketing research. The new Italian seasoned ground turkey mimics the pre-cooked, seasoned ground beef products that were introduced a few years ago.
The mildly successful ground beef product was marketed in a shelf stable pouch. The surprise is how long it took the turkey business to jump on the bandwagon. Bet on a few variations – maybe a Southwestern version and the old standby, lemon-pepper – coming out soon. And every other producer taking a long, hard look at the opportunity.
Flavored jerky hits the (crowded) spot
World Kitchens jazzed up its traditional beef jerky with Teriyaki, Peppered and Hot & Spicy flavor varieties. The jerky is packaged in 1-lb. resealable bags. A little late on this bandwagon – you can already find these flavored meat snacks crowding the checkouts at every C-store in North America. They’re a big hit with the beer and cigarettes crowd.
The niche? World Kitchens is edging into the jerky market with a product at half the price per pound of their competitors. A 1-oz. serving size of World Kitchens Beef Jerky contains only 80 calories (10 calories from fat), and portion control is more convenient for consumers because of the resealable bag.
My bet is that the average jerky buyer could care less about calories from fat and all the product will be washed down by a couple of cold ones before he and his buddy get out of their trusty old Silverado.
Suggested retail price is $9 to $11 a pound.
The Tetra Pak Recart package for Stagg chili won a few packaging industry awards
Will consumers buy it?
Thinking out of the box is what led Hormel to put their chili in a box. With dozens of different canned chilis in dozens of different styles, putting up a box (actually a retortable multi-layer carton) ought to attract a little off-the-shelf activity.
The primary advantage: It brings efficiency to the distribution chain, saving Hormel a bundle in the cost of getting the product from the plant to the supermarket shelf.
The real question: Will consumers see any personal advantage? The first question any marketer has to answer is asked by the consumer and it’s, “What’s in it for me?”
Will “give me a ‘box’ of red and a beer” make its way into the American lexicon?
Hardee's® Frisco Thickburger™ returns to the burger wars
Belly-busting burger makes its comeback, filling Hardee’s
“expanding” marketing niche
Hardee's(R) has brought back the grand daddy of their Monster Thickburger™ two years after the original "Frisco Burger" was retired.
"The original Frisco Burger was one of Hardee's most popular menu items in its day," said Brad Haley, Executive V.P. of Marketing. "It had … buttered and grilled sourdough bread, bacon, Swiss cheese, tomato and onion-flavored mayonnaise. But, now we're making it with a 1/3-pound, charbroiled Angus beef patty."
Bringing the number of Thickburgers in the lineup to ten, the Frisco Thickburger is the third "classic" Hardee's burger to return to the menu. Previously, the chain reintroduced the Mushroom and Swiss Thickburger™ and the aptly named Monster Thickburger that horrified health fanatics and delighted Jay Leno’s scriptwriters.
The Frisco Thickburger sells for a suggested price of $3.59 by itself, or $5.29 for a combo meal including fries and a drink.
Hardee’s continues an interesting marketing ploy. With McDonald’s, Burger King and Wendy’s buckling under pressure from a cabal of dieticians vainly trying to “thin out” America’s expanding bellies, they’ve left the fruit and salad off the table and introduced products that appeal to the really profitable core audience of most QSR’s – young men who want lots of food cheap.
posted by Chuck Jolley at Monday, March 14, 2005
1 Comments:
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